There’s no denying it, the world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast. Why is digital marketing so important? Because it is not only a rapidly growing force in the current marketing playing field, it is set to be the future of marketing, and it seems likely that digital media will soon replace more traditional forms altogether.
While older generations will no doubt lament the demise of paper-based newspapers, books, communication methods and traditional TV and radio broadcasts, those who have grown up with the internet and mobile phones as a God-given right are already embracing the brave new world of digital consumption. The facts are that digital methods of communication and marketing are faster, more versatile, practical and streamlined, so it is perhaps unsurprising that once the technology became available we began quickly moving into the digital age. The good news is that digital offers just as much potential to marketers as it does to consumers.
Before we look at the benefits of digital marketing, let’s take a quick snapshot of some of the key forms of it at present:
Websites and SEO content
Internet banner ads
Online video content
Pay-per-click (PPC) advertising
Social media marketing (Facebook, Twitter, LinkedIn, etc.)
Mobile marketing (SMS, MMS, etc.)
This is far from an exhaustive list, and new forms of digital marketing, such as augmented reality, are arriving all the time.
So, why digital marketing?
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one. When you look for a digital marketing companies Massachusetts agency you need to work out the best thing for your company and digital marketing is that key.
Perhaps the strongest case for incorporating a digital element into your marketing is that digital media forms are quickly overtaking traditional forms of information consumption. According to the Office for National Statistics, over 82% of UK adults went online in the first three months of this year: that’s over 40 million individuals.
The bottom line is, the digital age is here, and those businesses that fail to adapt to the new marketing climate are at great risk of going extinct sooner rather than later.
Hiring a social media marketing company is a excellent idea, especially if you want to enhance and expand your brand or business. There are numerous benefits that your business could potentially gain if you avail of the services that social media marketers will provide you with. And those benefits that you can gain from these kinds of web marketers are what make their services invaluable to your business. Whenever you hire a competent company to handle your social media marketing, you can expect to gain the following benefits for your business.
- Customers of your business are more satisfied.
You will get more satisfied customers if you make use of social media marketing for your business. And if you have got more satisfied customers, you will get more correct ones as well. If you engage with your social media followers effectively, you can gain more loyalty from them.
- Makes your business or brand easily found on the web.
Social media marketing campaigns can increase your brand’s visibility in two main ways. The first is that your brand or business is that your brand or company is going to have a higher search engine ranking. So if you want to optimize your website for search engines, you will also have to make use of social media as well. Second, of all, social media marketing can spread awareness of your business among people that you want to target.
- The cost to benefit ratio is excellent.
Compared to other kinds of advertising, the cost to benefit ratio of using social media marketing is very favorable. It is a very cost-effective way to market your brand or business to a target audience or market. More people are simply more aware of your brand if you use a social media marketing company’s services. You will find that using social media marketing is relatively cheap when you consider all of the other benefits that you can gain if you use it efficiently.
- You gain better understand of your target market.
You will only so much data from web or data analytics. You can get more data about your target market if you utilize social media marketing. Through those kinds of analysis of social media, you can gain more insight of your target market. You can get more accurate information about their demographics, and even more data about their web-browsing habits as well.
And if you want to gain any of these benefits, listed here in this article, you will need to find a qualified company to handle your social media marketing campaigns. Fortunately, there is a social media marketing company Toledo. You should have no trouble at all if you want to find a company to take care of your social media marketing for your business. And you should hire those people for your business’ social media. As you have probably read in this article, there are several critical benefits that you will only be able to gain from these companies.
Although there was a lot of plate spinning, most companies never truly consider outsourcing to an agency. This was partly because of budget constraints but also because they considered the talented individuals they worked with as the best people to market to their respective territories. Although these are common reasons not to bring in an agency, I’d like to go through five that counter this perspective
The first issue of budget is a false economy for me. In my mind, you can’t afford not to. If you are a business owner, you probably run a tight ship and, with limited time, you keep those plates spinning to ensure the business is growing, profitable and one step ahead of the competition. So why would you spend precious budget on a digital marketing agency? Simple. ROI. Agencies have the time you don’t and a wealth of knowledge that could trim wasted budget and get more bang for your buck (or pound). This is no more true than in an activity highly correlated with revenue, such as PPC. Our own Jonathan can write a bespoke script for you to automate bidding based on your ROI… sound good? Many of your clients think so too.
Working with a professional digital marketing agencies in Massachusetts you’ll have a discussion about goals and KPIs, with regular reviews so you know what your money is buying and that you are on track. More than that though, you will be talking to professionals that can manage your expectations on how likely it is to achieve your goals, how much input is required from your business and what you’re likely to gain from it.
Having a company full of digital marketing professionals is very handy. You may approach an agency because you have a need to outsource one activity but later find that you need help with something else too. Are you creating a new website and don’t want to harm your existing website traffic and revenue? Your chosen digital agency has done this countless times and can steer you in the right direction, or take on the project as a whole. With a digital marketing agency on board, you’ll have access to a pool of knowledge you can tap into whenever the need arises.
Ever stared glassy eyed at a PPC campaign that either you or your marketing staff have spent the last few years updating? Not sure where to go next? Using a digital marketing agency means that you have professionals on hand with the best tools to view your campaign and see things you may have missed. They could inject a new lease of life into it and unlock more potential.
Avoid the Learning Curve
Most digital agencies have been around for a while, and they have worked with a vast spectrum of clients in that time. The likelihood is that whatever your problem or need, it’s likely that Digital agency has been through the same process with other clients. They have the tools and knowledge to do it more quickly and efficiently than you will be able to.
Protecting your business in the event of a disaster is a difficult and sometimes pricey business. The first thing to remember when it comes to business disasters is you need to protect your documents and maintain your document storage. Not many businesses use paperwork anymore as everyone leans more toward protecting their carbon footprint nowadays and moving over to an electronic system helps the carbon footprint. Filing cabinets stuffed full of file after file with personal customer or candidate details are turning into the thing of the past as most companies move over to document management software which can be held on servers in the office. Thanks to emerging paperless technologies, business owners can bypass many headaches and decrease their environmental footprint at the same time. Not only does going paperless clear clutter from your office environment, but it also saves you money and is a great PR message for potential customers and partners. There are plenty of Document Management Companies out there who are willing to help you set something up away from a paper system.
Here are five cutting edge ways to cut paper out of your daily routine:
- Internal Documents. Share files without that trip to the printer. With online document systems, a free service run through Gmail, you can work simultaneously with colleagues on a document or spreadsheet. The system even lets you ‘chat’ with others viewing the document.
- Paperless statements and bill paying. The more online bill paying you do, the less you’ll spend on postage, envelopes and employee time coordinating invoices, checks, and mailings. Running your office finances through the web makes payments prompt and much easier to track. Most banks offer paperless statements and even provide incentives for customers to manage their accounts online.
- Storage and file sharing. For moving and storing large files, consider sharing document systems or another file transfer system. Dropbox allows you to create group folders for different members of your office to allow you to quickly disseminate reports.
- Meetings and Printouts. You can get programmes that allows owners remote access to office computers 24/7 through any other computer or smartphone. It also includes features for screen sharing during presentations, transmitting videos, sharing files, teleconferencing and accessing whiteboards. There is no need to print handouts when you make a presentation or pitch; just temporarily hijack your colleagues’ laptops while you demonstrate why your idea is the best — then upload the slides to another programme so they can have access to a saved digital copy.
Technology provides a host of smart tools to help your office reduce paper waste. Every step towards a paperless environment will save you time, money, storage space and clutter.
And don’t forget to recycle any paper you still use and don’t need anymore. Approximately 1 billion trees worth of paper is thrown away every year in the U.S. Small choices add up, so keep paper trash in a separate waste can and make sure it finds its way to the recycling bin.
Having the correct computer software makes good business sense especially if you are in a smaller office. Online storage has the ability to handle large and complex flows of information quickly and accurately and this can differentiate you from other businesses. The traditional method of sorting through and handling paperwork do not generally allow your staff to work to their full speed or potential. You need your staff to access information easily and online systems that are trained for make this much more worthwhile.
These challenges are easily solved by managing your documents and paperwork efficiently. Owning the correct document management storage is paramount for any company in the age of technology we are in right now. The practice of moving paper documentation to a computer storage location by scanning it in electronically is being used across businesses all over the world. Moving the documents to an online system actually makes for easy access and companies like www.filestreamsystems.co.uk are able to provide businesses with management systems for documents to enable this. The transition from paper to online documentation doesn’t have to be hard and you don’t have to pay too much, just choose wisely.
It doesn’t take much to control and streamline all company documentation nowadays with the use of the Cloud system and businesses teach us that document management is all in the streamlining. Scanning and importing files into one large system can be beneficial to your business and accessible technology now makes that scanning fast, efficient and easily available from anywhere in the world. You can link the scanners to a PC, or install onto a network in the cloud. The files you scan in are more easily available to file and classify.
There is software out there such as OCR which is commonly used in schools for the scanning and documenting of school registers. OCR captures the content of the document, stores it in a database and allows retrieval by any of the words at a much later date. Online document storage with companies like www.filestreamsystems.co.uk allows for intelligent archiving and long-term and reliable storage methods. Documentation is far safer than it was in its paper format as no matter what happens in the office, even if a fire ravages the building, your information and paperwork is still safe. Retrieving the information you’d need quickly is actually the biggest advantage of online document storage and one of the most important features that helps distinguish a good online system is an excellent search function.
Your company would be able to load up everything onto a system and while you may still be required to keep the paper copies you at least have a backup for your information. Document storage can be tricky when you don’t know what you’re looking for so contacting an appropriate company to assist with storage software is usually the best way to go. Your company could be up to date with a new system in a few days and leave rummaging through file cabinets in the past.
Marketing is one of the biggest budgets for a company. The time taken to sell a company in every way is time that is valuable to foreseeable company profit. Without correct and effective marketing, no one out there knows who you are as a business. When you’re starting out as a company it’s important to take care of your finances. Although many established companies spend millions on their marketing function, it’s something which can be done effectively for relatively no budget. There are marketing agencies out there that cover a huge range of topics and one of these topics are Marketing Agencies for Healthcare. Whether you work for a totally different industry or just purely in healthcare, you can make a difference to your team even on the tiniest of budgets. Here are five ways you can save money for your marketing department.
Utilising social media outlets is imperative to a business in an age where everything is digital. Social media consultants and marketing agencies are all vying for contracts with major companies and it’s no wonder that entrepreneurs can forget that social media is a resource which is entirely free, and easy-to-learn. If your marketing budget allows it, getting an agency onboard can be advantageous. They have staff who’ve had experience of making dormant feeds into successful ones, and drive ROI through new channels. They aren’t essential however. As long as you have a computer and an internet connection, it costs nothing to make accounts on all the necessary channels – so build a strategy and dedicate a lot of time to learning how social can have an effect on your marketing campaigns. Why not hire out and bring on board professional guest and public speakers? Conferences aren’t just a great way for companies to share knowledge, they also give smaller organizations an opportunity to stand in front of a group of likeminded business people who might ultimately be ready to invest in a company at the start of its journey. Public speaking isn’t everybody’s strongpoint, so it won’t be the favourite option for every marketing department – but having someone who’s capable of delivering inspiring speeches might be the key to find investors who want to be part of your journey.
As a company, you should be willing to sacrifice a few sales in the form of freemium subscriptions or sample products if your marketing department isn’t cash-rich. Giving your customers a ‘try before you buy’ is useful in two ways. Free items or services can be used as incentives for customers to interact with you across social media, and can even be used on occasions when you need people to participate in surveys. An opportunity to sample a product before it’s bought is essential because it allows them to buy with confidence. If you’re a young company, it’s essential that you try and build trust with your potential clients.
The notion of ‘networking’ is riddled with cliches – ‘you never get a second chance to make a first impression’ and ‘put yourself out there’ are just two that come to mind.
Networking is, however, a vital part of modern business and cash-strapped marketing departments should not overlook it. Opportune meetings can lead to new sales leads, so it’s important that companies take every chance to network. It’s also the best way for your company to grow organically, with word of mouth from the right people playing a key part in future sustained growth.