Although there was a lot of plate spinning, most companies never truly consider outsourcing to an agency. This was partly because of budget constraints but also because they considered the talented individuals they worked with as the best people to market to their respective territories. Although these are common reasons not to bring in an agency, I’d like to go through five that counter this perspective
The first issue of budget is a false economy for me. In my mind, you can’t afford not to. If you are a business owner, you probably run a tight ship and, with limited time, you keep those plates spinning to ensure the business is growing, profitable and one step ahead of the competition. So why would you spend precious budget on a digital marketing agency? Simple. ROI. Agencies have the time you don’t and a wealth of knowledge that could trim wasted budget and get more bang for your buck (or pound). This is no more true than in an activity highly correlated with revenue, such as PPC. Our own Jonathan can write a bespoke script for you to automate bidding based on your ROI… sound good? Many of your clients think so too.
Working with a professional digital marketing agencies in Massachusetts you’ll have a discussion about goals and KPIs, with regular reviews so you know what your money is buying and that you are on track. More than that though, you will be talking to professionals that can manage your expectations on how likely it is to achieve your goals, how much input is required from your business and what you’re likely to gain from it.
Having a company full of digital marketing professionals is very handy. You may approach an agency because you have a need to outsource one activity but later find that you need help with something else too. Are you creating a new website and don’t want to harm your existing website traffic and revenue? Your chosen digital agency has done this countless times and can steer you in the right direction, or take on the project as a whole. With a digital marketing agency on board, you’ll have access to a pool of knowledge you can tap into whenever the need arises.
Ever stared glassy eyed at a PPC campaign that either you or your marketing staff have spent the last few years updating? Not sure where to go next? Using a digital marketing agency means that you have professionals on hand with the best tools to view your campaign and see things you may have missed. They could inject a new lease of life into it and unlock more potential.
Avoid the Learning Curve
Most digital agencies have been around for a while, and they have worked with a vast spectrum of clients in that time. The likelihood is that whatever your problem or need, it’s likely that Digital agency has been through the same process with other clients. They have the tools and knowledge to do it more quickly and efficiently than you will be able to.
Protecting your business in the event of a disaster is a difficult and sometimes pricey business. The first thing to remember when it comes to business disasters is you need to protect your documents and maintain your document storage. Not many businesses use paperwork anymore as everyone leans more toward protecting their carbon footprint nowadays and moving over to an electronic system helps the carbon footprint. Filing cabinets stuffed full of file after file with personal customer or candidate details are turning into the thing of the past as most companies move over to document management software which can be held on servers in the office. Thanks to emerging paperless technologies, business owners can bypass many headaches and decrease their environmental footprint at the same time. Not only does going paperless clear clutter from your office environment, but it also saves you money and is a great PR message for potential customers and partners. There are plenty of Document Management Companies out there who are willing to help you set something up away from a paper system.
Here are five cutting edge ways to cut paper out of your daily routine:
- Internal Documents. Share files without that trip to the printer. With online document systems, a free service run through Gmail, you can work simultaneously with colleagues on a document or spreadsheet. The system even lets you ‘chat’ with others viewing the document.
- Paperless statements and bill paying. The more online bill paying you do, the less you’ll spend on postage, envelopes and employee time coordinating invoices, checks, and mailings. Running your office finances through the web makes payments prompt and much easier to track. Most banks offer paperless statements and even provide incentives for customers to manage their accounts online.
- Storage and file sharing. For moving and storing large files, consider sharing document systems or another file transfer system. Dropbox allows you to create group folders for different members of your office to allow you to quickly disseminate reports.
- Meetings and Printouts. You can get programmes that allows owners remote access to office computers 24/7 through any other computer or smartphone. It also includes features for screen sharing during presentations, transmitting videos, sharing files, teleconferencing and accessing whiteboards. There is no need to print handouts when you make a presentation or pitch; just temporarily hijack your colleagues’ laptops while you demonstrate why your idea is the best — then upload the slides to another programme so they can have access to a saved digital copy.
Technology provides a host of smart tools to help your office reduce paper waste. Every step towards a paperless environment will save you time, money, storage space and clutter.
And don’t forget to recycle any paper you still use and don’t need anymore. Approximately 1 billion trees worth of paper is thrown away every year in the U.S. Small choices add up, so keep paper trash in a separate waste can and make sure it finds its way to the recycling bin.
Having the correct computer software makes good business sense especially if you are in a smaller office. Online storage has the ability to handle large and complex flows of information quickly and accurately and this can differentiate you from other businesses. The traditional method of sorting through and handling paperwork do not generally allow your staff to work to their full speed or potential. You need your staff to access information easily and online systems that are trained for make this much more worthwhile.
These challenges are easily solved by managing your documents and paperwork efficiently. Owning the correct document management storage is paramount for any company in the age of technology we are in right now. The practice of moving paper documentation to a computer storage location by scanning it in electronically is being used across businesses all over the world. Moving the documents to an online system actually makes for easy access and companies like www.filestreamsystems.co.uk are able to provide businesses with management systems for documents to enable this. The transition from paper to online documentation doesn’t have to be hard and you don’t have to pay too much, just choose wisely.
It doesn’t take much to control and streamline all company documentation nowadays with the use of the Cloud system and businesses teach us that document management is all in the streamlining. Scanning and importing files into one large system can be beneficial to your business and accessible technology now makes that scanning fast, efficient and easily available from anywhere in the world. You can link the scanners to a PC, or install onto a network in the cloud. The files you scan in are more easily available to file and classify.
There is software out there such as OCR which is commonly used in schools for the scanning and documenting of school registers. OCR captures the content of the document, stores it in a database and allows retrieval by any of the words at a much later date. Online document storage with companies like www.filestreamsystems.co.uk allows for intelligent archiving and long-term and reliable storage methods. Documentation is far safer than it was in its paper format as no matter what happens in the office, even if a fire ravages the building, your information and paperwork is still safe. Retrieving the information you’d need quickly is actually the biggest advantage of online document storage and one of the most important features that helps distinguish a good online system is an excellent search function.
Your company would be able to load up everything onto a system and while you may still be required to keep the paper copies you at least have a backup for your information. Document storage can be tricky when you don’t know what you’re looking for so contacting an appropriate company to assist with storage software is usually the best way to go. Your company could be up to date with a new system in a few days and leave rummaging through file cabinets in the past.
Marketing is one of the biggest budgets for a company. The time taken to sell a company in every way is time that is valuable to foreseeable company profit. Without correct and effective marketing, no one out there knows who you are as a business. When you’re starting out as a company it’s important to take care of your finances. Although many established companies spend millions on their marketing function, it’s something which can be done effectively for relatively no budget. There are marketing agencies out there that cover a huge range of topics and one of these topics are Marketing Agencies for Healthcare. Whether you work for a totally different industry or just purely in healthcare, you can make a difference to your team even on the tiniest of budgets. Here are five ways you can save money for your marketing department.
Utilising social media outlets is imperative to a business in an age where everything is digital. Social media consultants and marketing agencies are all vying for contracts with major companies and it’s no wonder that entrepreneurs can forget that social media is a resource which is entirely free, and easy-to-learn. If your marketing budget allows it, getting an agency onboard can be advantageous. They have staff who’ve had experience of making dormant feeds into successful ones, and drive ROI through new channels. They aren’t essential however. As long as you have a computer and an internet connection, it costs nothing to make accounts on all the necessary channels – so build a strategy and dedicate a lot of time to learning how social can have an effect on your marketing campaigns. Why not hire out and bring on board professional guest and public speakers? Conferences aren’t just a great way for companies to share knowledge, they also give smaller organizations an opportunity to stand in front of a group of likeminded business people who might ultimately be ready to invest in a company at the start of its journey. Public speaking isn’t everybody’s strongpoint, so it won’t be the favourite option for every marketing department – but having someone who’s capable of delivering inspiring speeches might be the key to find investors who want to be part of your journey.
As a company, you should be willing to sacrifice a few sales in the form of freemium subscriptions or sample products if your marketing department isn’t cash-rich. Giving your customers a ‘try before you buy’ is useful in two ways. Free items or services can be used as incentives for customers to interact with you across social media, and can even be used on occasions when you need people to participate in surveys. An opportunity to sample a product before it’s bought is essential because it allows them to buy with confidence. If you’re a young company, it’s essential that you try and build trust with your potential clients.
The notion of ‘networking’ is riddled with cliches – ‘you never get a second chance to make a first impression’ and ‘put yourself out there’ are just two that come to mind.
Networking is, however, a vital part of modern business and cash-strapped marketing departments should not overlook it. Opportune meetings can lead to new sales leads, so it’s important that companies take every chance to network. It’s also the best way for your company to grow organically, with word of mouth from the right people playing a key part in future sustained growth.
What happens when you found yourself in a pinch. You see you have recently developed a product that will surely bring an impact to your customers. However, there’s a problem in introducing it to the rest of the people. How can you introduce the product to the people when others are ignorant to your company’s existence? Another form advertisement is to make a video where people will surely watch and take notice of your new product. But then, there’s another problem. Do you know how to make a really good video? It is easy, but there are many programs to use to make a really good video. It is a complicated process, but it doesn’t mean it can’t be done.
Now, you decided that you do not have the time in making a video on your own because you have more pressing matters at hand, but it is still important to use some form of tool for your products to be introduced to the population. So that’s another dilemma. There’s a way for you to have one project be done while you put on focus on making others.
The Video Production Birmingham offers a lot of people who are willing to make your video. They are experts in producing good quality videos, shortmovies or films. These are the people that you need in making your video advertisement. They have the skills and the technological equipment to make it happened. They know how to add sound effects, music and all sorts of different effects that will surely impress a lot of people. They can even make sure that the message that you wish to convey will surely be heard and notice to the people if you wish to add anything else they will surely add it, if you have something that you don’t like then they will remove it as well. They will also include the company logo as well, after all, it is your brand company. Your aim was to introduce the people of the products and have them recognize that these products are connected to your company. Thus it brings awareness thanks to your video.
So, you see? That is having someone who can handle the things that you have no knowledge about, or the time for making, then hire people who are good at their fields. They are willing to answer all your questions if you want to understand the system. They are also willing enough to listen to your opinion and follow it because simply, it is your video and you have the right to do with it as you please. They professionals are here to make it happen. Now, you do not need concern yourself about it. For they will make sure they will get the job done, and the results will be acceptable to the public, all you have to do is let them work and just simply watch.
The primary reason why there are businesses or companies hiring digital marketing and social media apprentices is because it is wiser to form a team of starter than those who are already experienced. Though there could be experienced in the team that the apprentice will be joining, the main purpose of the businesses or companies is to have a team of not so expensive marketing team but will be giving them the best strategies that can help them with their target sales.
The common roles of the digital marketing apprentices are:
The digital marketing apprentices’ role is to gain experience and understanding from different digital marketing tasks. This will include content production, keyword advertising, email marketing, analytics and even the social media as well. With the digital team the apprentice will be helping them to build a program that will improve the sales of the business.
They will usually work under senior web developers, advertising campaigns and direct marketing. They will be open in assisting them to develop their skills in digital marketing and can be soon absorbed by the company with their great performance. The digital marketeer apprenticeship role is challenging and it is good if you will learn more from the experienced members of the team.
The common roles of the social media apprentices are:
The social media apprenticeship vacancy would be a great opportunity for those social media enthusiasts who want to be involved in social media management. The common role of the social media apprentices is to assist the social media team regarding these activities: digital marketing, copy writing, and blogging.
The social media apprentices should be creative in dealing with social media. They must also have good communication skills that will show confidence in talking to clients or customers. The apprentice must be also good at copy writing, as they need to write blogs and other related articles that will also help the business. And most of all social media apprentice must be completely knowledgable and have good understanding about the social media, how it goes, how it works, and how to catch the attention of the users.
The digital marketing and social media apprentices are connected to each other. Whether you are a digital marketer or a social media manager you must know each other’s role. They need to make sure that they are able to learn on each other roles that they need to handle. Mostly their roles are to assist and to learn from the experienced until they can do the role by themselves.
Digital marketing and social media apprenticeships are very helpful to those who want to be part of the digital marketing industry. The social media apprenticeships are great since most people are using social media. The businesses can easily get the attention of their target audience there by displaying the best digital marketing strategy made by their marketing team which includes the apprentices. So consider hiring the digital marketing and social media apprentices for more collaboration from them and great ideas.